Power, Profit and Sport
Based on research on the 2010 World Cup in South Africa, Dr, Sophie Nakueira asks what the legacy of the Russian World Cup will be? She sees FIFA promoting the power and profit of global corporate brands such as Adidas, Nike, Coca-Cola and Anheuser-Busch. Can we justify spending vast amounts on such sporting extravaganzas in the name of global unity whilst simultaneously building walls and reinstating borders around the world?
Read her post on the Review of African Political Economy: http://roape.net/2018/07/16/power-profit-and-sport-the-real-legacy-of-the-football-world-cup/